All his published works together have sold more than five million copies. He is also author of hits "Outliers" and "The Tipping Point", in addition to other books. Malcolm is a journalist by training and worked at The Washington Post, where he covered business and science. Malcolm Gladwell is columnist for The New Yorker since 1996. Since its release, more than 2 million copies of the book have been sold, translated into more than 20 different languages. The book Blink: The Power of Thinking without Thinking was published in 2005 and brings Malcom Gladwell ideas about decision making, especially those that are taken quickly.ĭivided into six chapters, the book brings the results of several scientific researches as a way to support its main ideas and examples. Come with me! About the book "Blink: The Power of Thinking Without Thinking" In other words, Malcom states that decisions made too quickly can be as good as decisions taken cautiously and deliberately, especially in stressful situations.Ĭurious, isn't it? In this summary, we will analyze the main aspects of this technique and how the author explains them. In the book "Blink: The Power of Thinking Without Thinking", the author Malcolm Gladwell presents what he calls the "thin slice" technique, which is a form of fast cognition performed by our unconscious, based on small parts of the experience.
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